ABS-CBN Plug Lauded

ABS-CBN Broadcasting Corporation won a Silver Award in PROMA, the global competition of media promotions, for its Mt. Everest TV spot titled “Mountaintop.”
The 15-seconder plug showed the actual footage of Leo Oracion, the first Filipino to reach the world’s highest peak, taking the last few steps before planting the Philippine flag on top of Mt. Everest.
The message of the spot ad went:
“One step for people losing courage. One step for a people underestimating themselves. One step for a people in search of respect. May 17, 2006, on top of Mt. Everest. The Filipino planted the symbol of his unsinkable spirit.”