Biggest Kapamilya Bloodletting

Against the backdrop of an acute shortage of blood in Cebu and neighboring areas, here's a bit of good news. The biggest Kapamilya Bloodletting activity ever was held Saturday (February 2, 2008) in four of Cebu's biggest shopping malls. 744 bags of blood were collected from over 800 Cebuanos who trooped to the four venues to give the "gift of life:"

• SM City - 225 donors (75 were deferred);
• EMall - 207 (10 were deferred);
• Gaisano Fiesta Mall - 205 (23 were deferred); and
• Gaisano Mactan - 107.

The quarterly Kapamilya Bloodletting is an initiative of DYAB Abante Bisaya and ABS-CBN Cebu in partnership with the Philippine National Red Cross (PNRC), Regional Blood Coordinating Council (RBCC), Regional Blood Center (RBC) and Cebu City Medical Center (CCMC).

Kapamilya Blood Bulletin

Blood is a specialized bodily fluid (technically a tissue) that is composed of a liquid called blood plasma and blood cells suspended within the plasma. The blood cells present in blood are red blood cells (also called RBCs or erythrocytes), white blood cells (including both leukocytes and lymphocytes) and platelets (also called thrombocytes). Plasma is predominantly water containing dissolved proteins, salts and many other substances; and makes up about 55% of blood by volume. Mammals have red blood, which is bright red when oxygenated, due to hemoglobin. Some animals, such as the horseshoe crab use hemocyanin to carry oxygen, instead of hemoglobin.

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Kapamilya Bloodletting Campaign

You are cordially invited to donate blood, the gift of life, on Saturday, February 2, 2008 in SM City, EMall, Gaisaon Mactan and Gaisano Fiesta Mall. DYAB's partner agencies are CCMC, PNRC, RBC and RBCC.